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 Forum index » Updates » Press and Other Analysis
March 2009 Maxim Magazine - ARG Article
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Wulf74
Unfettered


Joined: 04 Dec 2008
Posts: 680
Location: SLC, Utah

 		March 2009 Maxim Magazine - ARG Article
Interview with Level42 and overview of ARG's in general
A good article in the latest edition of Maxim Magazine (March 2009), titled "Mind Control, Inc.".

The article interviews Susan Bonds, Jordan Weisman, players, and others. It talks about a few of the campaigns 42 has run, and ARG's in general.

It's a great article - unfortunately, I wasn't able to find it online, only in the magazine. So go pick up the latest copy Laughing


==Correction==
I meant 42 Entertainment in the Thread topic, not Level 42... Embarassed

PostPosted: Tue Mar 03, 2009 9:35 pm
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Nighthawk
I Have 100 Cats and Smell of Wee


Joined: 14 Jul 2007
Posts: 4751
Location: Miami, Florida, USA, Earth

 		"But honey, I bought this for the articles... Honest!" Wink
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PostPosted: Tue Mar 03, 2009 9:40 pm
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Wulf74
Unfettered


Joined: 04 Dec 2008
Posts: 680
Location: SLC, Utah
Nighthawk wrote:
"But honey, I bought this for the articles... Honest!" Wink


Laughing I knew that was coming, as soon as I posted it. Very Happy

PostPosted: Tue Mar 03, 2009 10:10 pm
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drizjr
Unfictologist


Joined: 28 Nov 2003
Posts: 1700

 		The entire magazine is on scribd

http://www.scribd.com/doc/12879246/Maxim-200903-Wwwfantamagcom

The article is on page 48-49.

PostPosted: Wed Mar 04, 2009 2:39 am
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ndemeter
Entrenched


Joined: 28 Jul 2004
Posts: 1037
Location: Sunny California!

 		Nothing like holding the real thing in your hands. Wink

In the actual magazine the article is on pages 46 - 47.
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PostPosted: Wed Mar 04, 2009 4:18 pm
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SpaceBass
The BADministrator


Joined: 20 Sep 2002
Posts: 2701
Location: pellucidar

 		Now if someone can just get Consumer Reports to talk about ARGs, I'll have achieved the ultimate trifecta of unexpected ARGticles in the three magazines to which I subscribe.

ETA: Predicted or precipitated? You decide!
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PostPosted: Wed Mar 04, 2009 4:24 pm
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thebruce
Dances With Wikis


Joined: 16 Aug 2004
Posts: 6899
Location: Kitchener, Ontario

 		also, slashfilm's take: http://www.slashfilm.com/2009/02/25/42-entertainments-why-so-serious-viral-campaign-the-future-of-movie-marketing
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PostPosted: Wed Mar 04, 2009 4:26 pm
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notgordian
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Joined: 23 Nov 2006
Posts: 1383
Location: Philly

 		Interesting...so 42 Entertainment has an original property in the works.

Regarding /film's comments, I think it might be a little unfair to compare the experiences created for The Dark Knight and The International. Obviously we know nothing about the budgets of the two projects, but I would hazard a guess that the latter had a significantly smaller budget.

PostPosted: Wed Mar 04, 2009 8:03 pm
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Nighthawk
I Have 100 Cats and Smell of Wee


Joined: 14 Jul 2007
Posts: 4751
Location: Miami, Florida, USA, Earth
SpaceBass wrote:
ETA: Predicted or precipitated? You decide!


That's wild; exactly one year to the day. Shocked
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PostPosted: Thu Mar 05, 2009 1:40 am
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