View topic - Experience the Node -- the story behind the campaign

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Forum index » Updates » Press and Other Analysis

Experience the Node -- the story behind the campaign
Moderators: krystyn

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catherwood
I Have 100 Cats and Smell of Wee

Joined: 25 Sep 2002
Posts: 4109
Location: Silicon Valley, CA

Experience the Node -- the story behind the campaign

I somehow missed this write-up when it posted a few months ago, as a follow-up to the game "Experience the Node"

Blog entry "ARG! Story at Eleven" from behind the curtain, and he links to this "Got Game?" article in a Calgary press.

Quote:

As a viral marketing tool, an Alternate Reality Game can make customers go gaga over your company's product -- but only if it's done right.

It's a detailed recap of the campaign from start to finish.

Quote:

About 60 people trickle in throughout the day to check out the game room at the heart of the ARG marketing campaign that raged throughout the past eight weeks. Of those 60, 15 say their arrival is due to the ARG, not quite the crowd Franco had originally hoped for.

So what went wrong?

Franco thinks things began to go awry during the second week of the campaign, a time when the ARG was taking some heat from diehard gamers across the globe for being "easy as pie." To appease that crowd, he made it harder, more challenging. "It's ironic," Franco says. "We were worried by keeping it easy we would lose people, but by making it too hard we lost people."

Posted: Wed Jan 07, 2009 1:26 am

bonmarca
Greenhorn

Joined: 11 Jun 2008
Posts: 4

Experience the Node - story behind the campaign - Response
More behind the scenes footage from the Experience the Node ARG

Hi there,

I saw your post with the link to my blog (thanks for the traffic) - I thought it might interest some of you to see other posts I made while Experience The Node was in progress (behind the curtain):

http://kevinfranco.blogspot.com/2008/06/arg-asap.html
http://kevinfranco.blogspot.com/2008/06/argh-update-on-game.html
http://kevinfranco.blogspot.com/2008/07/argh-update-on-game.html
http://kevinfranco.blogspot.com/2008/07/argh-update-on-game-iii.html
http://kevinfranco.blogspot.com/2008_11_01_archive.html

This was our first ARG and certainly won't be our last - we had a lot of fun doing it and the Node is well on their way in making an impact on the Calgary LAN Gaming scene.

We have posted some of the easy challenges from the ARG on experiencethenode.com, you don't have to sign in - just play them.

PS - read the magazine article posted in the previous post, but please understand, most of the quotes attributed to me use words that I don't use... I'll leave it at that...

Cheers!

Posted: Mon Apr 06, 2009 10:39 am

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