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 Forum index » Archive » Archive: General » Old News & Rumors
[TRAILHEAD]? 00112358.net is back.
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Grief
Kilroy

Joined: 02 Jul 2009
Posts: 2

 		[TRAILHEAD]? 00112358.net is back.
Sorry if this is the wrong section.

Some of you might remember the ARG involving TheOccularEffect.com and 00112358.net thought to be a viral for the ABC show Fallen in 2006.

This site died around december 2008 (404'ed) but i went on today, 3 July 2009 and the site is open again, except it isn't the Occulus this time.

www.00112358.net has been turned into "the Brighton Art Museum" or BAM

It tells you "This website has been created as part of an online game for MI High. MI High is a BBC One and CBBC TV series."

But why would they take over a previous ARG website? why 00112358.net? why not BAM or some other related name?

There is also a security login page, but i have not been able to guess the username/password.

I'm not sure how these things get started, but i thought i'd point it out.

PostPosted: Thu Jul 02, 2009 7:43 pm
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Magicbones
Boot


Joined: 29 Jun 2009
Posts: 46
Location: Fort (UNKNOWN)

 		i like Very Happy

the more "Why's" the better

PostPosted: Thu Jul 02, 2009 8:00 pm
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Grief
Kilroy

Joined: 02 Jul 2009
Posts: 2

 		Does anyone care?

PostPosted: Fri Jul 03, 2009 5:49 am
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notgordian
Unfictologist


Joined: 23 Nov 2006
Posts: 1383
Location: Philly

 		Frankly, I find this news to be fascinating. Repurposing lapsed ARG domains for new campaigns seems like an interesting move -- is it a mistake because it might lead to confusing search results, or will it attract the attention of players of the previous game?

PostPosted: Fri Jul 03, 2009 6:02 am
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Agent Lex
Entrenched


Joined: 11 May 2006
Posts: 1188
Location: No longer London, still in England

 		Personally, I think it's coincidence. The Fibonacci sequence is well-known, and assuming the .com domain is taken, .net is usually the next domain people look at.

PostPosted: Fri Jul 03, 2009 7:30 am
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thebruce
Dances With Wikis


Joined: 16 Aug 2004
Posts: 6899
Location: Kitchener, Ontario

 		Nope, 00112358.net was definitely the primary site from the Ocular Effect. Thankfully its contents are catalogued Wink

Oculareffect.com is also down now.
It was run by Xenophile Media. Likely, with Fallen having aired and never to return (afaik), there's no need to keep the ingame sites up. I would hope they have an overview/official archive somewhere to demonstrate the ARG's run, but I don't have any link handy right now...

So who knows. The new site doesn't look anywhere near as 'professional' or advanced as the previous, so it's hard to tell if it's also being run by Xenophile. But my guess is no. Maybe I'll check with Xenophile soon. Dunno
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PostPosted: Fri Jul 03, 2009 10:48 am
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notgordian
Unfictologist


Joined: 23 Nov 2006
Posts: 1383
Location: Philly

 		Since the first round of MI High (Whack the Mole) won a Rose d'Or award, Xenophile's involvement in this campaign is confirmed. Same people, same website, different content.

PostPosted: Fri Jul 03, 2009 7:25 pm
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Agent Lex
Entrenched


Joined: 11 May 2006
Posts: 1188
Location: No longer London, still in England

 		Re: [TRAILHEAD]? 00112358.net is back.
Having a little more time to look at this, a couple of quick observations:

Grief wrote:
But why would they take over a previous ARG website? why 00112358.net? why not BAM or some other related name?


They did. Looks like this is a second domain, leading into my second comment...

notgordian wrote:
Since the first round of MI High (Whack the Mole) won a Rose d'Or award, Xenophile's involvement in this campaign is confirmed. Same people, same website, different content.

Huh, wasn't aware of that. So it must be a deliberate re-use of the domain, I'm guessing either as a reference or to attract people basically like this thread has.

PostPosted: Fri Jul 03, 2009 7:41 pm
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