View topic - Interview: Jeff Bodell, Experience It!

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Interview: Jeff Bodell, Experience It! - 4/5/03

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SpaceBass
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Joined: 20 Sep 2002
Posts: 2701
Location: pellucidar

Interview: Jeff Bodell, Experience It! - 4/5/03

http://www.unfiction.com/compendi/intrview/eit1.html

Quote:

The Experience It! campaign was launched with a limited scope in mind - since it led up to a local event, it wasn't really designed to be played worldwide - yet it still attracted a healthy number of participants, not to mention the attention of a few hardcore ARG communities. The local event attendees weren't told what they were in for until they actually made it to the gallery opening, but a dozens of them still turned out at midnight to see what was up. The campaign was also developed on a short timeline and a small budget.

We spoke at length with Jeff Bodell, the man who put the Experience It! campaign together. more

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Posted: Sat Apr 05, 2003 6:14 am

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