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 Forum index » Chaotic Fiction » Flynn Lives
Not Good - Tron Legacy DVD Sales Underwhelming
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renderinfo
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Joined: 11 May 2010
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 		Not Good - Tron Legacy DVD Sales Underwhelming
Please dispute this post! I need my Tr3n!!!

Anyway, as of today, Tron Legacy has dropped off of Amazon's Top 20 best sellers.
http://www.amazon.com/gp/bestsellers/dvd

Harry Potter and Tangled are CLEANING UP, while the rest are a few slightly newer releases, and some very old releases.

Need more data?
The DVD Sales chart as of April 24th is:
http://www.the-numbers.com/dvd/charts/weekly/thisweek.php

Showing TRON Legacy at 12th, barely beating Yogi Bear, Little Fockers, Burlesque and The Tourist, 4 truly horrid releases. Again, Harry and Tangled are crushing, Chronicles is doing better, while older releases like RED, Dragon and Megamind are doing MUCH better.

I don't know how Disney is interpreting this data, but 5 weeks in I personally was hoping for A LOT better. Please bring on the rebuttals and GIVE ME HOPE!

PostPosted: Tue May 03, 2011 8:09 am
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JaneSays
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 		It's always kind of a hard to trust 100% on sales figures for DVDs because so few companies reveal accurate figures while anything is in full release.

I looked at the Numbers chart for the top selling of 2011 ( http://www.the-numbers.com/dvd/charts/annual/2011.php ) and there are only two movies with newer releases above them on the list. The third Narnia movie which is only slightly above it and Deathly Hallows #1 which ... well it's Harry freakin' Potter so that kind of eliminates it from normal considerations. Tangled was released just prior and has had great sales, it's also a princess movie.

Considering it's theatrical performance, the relative size of the fan base and a wild guess on the pool of people demographics would show purchasing the DVD my choice for comparison from the 2010 chart would be Sherlock Holmes (despite the fact that the movie was about half the cost to make).

Sherlock Holmes toped out at around 2.7 million sold for $44 million by the end of the year.

Tron: Legacy is at 1.17 million sold at just under $19 million at 3 weeks worth of data.

It's not doing fantastic but I don't think it's underwhelming.

PostPosted: Tue May 03, 2011 10:00 am
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renderinfo
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JaneSays wrote:
It's not doing fantastic but I don't think it's underwhelming.


Thank you so much for your analysis. I really do appreciate it, and I really hope Disney sees it more your way than my way.

However, it's been widely reported that Disney is waiting for the Tron Legacy DVD Sales before finalizing a decision on whether to greenlight Tron 3 or not. I now hope that "rumor" is not true. I think that my "definition" of underwhelming is any amount of DVD sales that would cause Disney to NOT consider a Tr3n (assuming the rumor IS true). I think your definition of underwhelming is more like a comparison of DVD titles against each other. There is some overlap in our definitions...

In the end, I do agree that the Tron Legacy DVD sales cycle is far from over. I just hope that IF the "rumor" of greenlighting Tron 3 is true, that the current level DVD sales IS NOT underwhelming...

PostPosted: Tue May 03, 2011 2:21 pm
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JaneSays
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renderinfo wrote:
Thank you so much for your analysis. I really do appreciate it, and I really hope Disney sees it more your way than my way.

However, it's been widely reported that Disney is waiting for the Tron Legacy DVD Sales before finalizing a decision on whether to greenlight Tron 3 or not. I now hope that "rumor" is not true. I think that my "definition" of underwhelming is any amount of DVD sales that would cause Disney to NOT consider a Tr3n (assuming the rumor IS true). I think your definition of underwhelming is more like a comparison of DVD titles against each other. There is some overlap in our definitions...

In the end, I do agree that the Tron Legacy DVD sales cycle is far from over. I just hope that IF the "rumor" of greenlighting Tron 3 is true, that the current level DVD sales IS NOT underwhelming...


If there is one thing Disney knows how to do it's make money. Cool

They are very knowledgeable about exactly how much a franchise is worth. Weighting the cost of keeping a tile going against the profits of the title is HARD. It's not just how much it cost to make a movie vs. ticket sales and DVDs. It's manufacturing, licensing and marketing balanced with toys, shirts and collectible sales and soundtrack downloads with books, pins and video games plus added revenue from things like ElecTRONica.

The biggest indicator that there is hope for Tron 3 is Tron: Uprising. Disney's never balked at pulling funding in the middle of a project and there's been no news yet of any hiccups with the series. I think if the series shows that the market is still viable (like getting a second season) the likelihood of a third Tron goes up. I've been hearing a lot of buzz about having some announcement for ComicCon but I think that is way to soon for a green-light.

DVD sales could tip it over or be the final nail. I really hoped it would have better sales by this point but I think the mass market for this kind of movie is going to be digital sales either by rental or purchase. It's becoming a smaller market of people that buy the DVD or Blu Ray.

$3.99 for a 48 hour rental at Amazon is big business. Tron: Legacy has been in the top 10 since it's release until this week (the original Tron at $1.99 just fell off the top 100 to #104). It's a similar story at iTunes where it's #10 in sales and #15 in rentals.

PostPosted: Tue May 03, 2011 4:09 pm
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minterbartolo
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 		I think the DVD sales don't account for the Blu Ray or bundle version with Tron so I wouldn't take those by the numbers figures as the whole picture.

see how the other versions were also highly ranked:
http://www.hollywoodreporter.com/news/tron-legacy-dominates-dvd-blu-178063

PostPosted: Tue May 03, 2011 8:26 pm
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JaneSays
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minterbartolo wrote:
I think the DVD sales don't account for the Blu Ray or bundle version with Tron so I wouldn't take those by the numbers figures as the whole picture.

see how the other versions were also highly ranked:
http://www.hollywoodreporter.com/news/tron-legacy-dominates-dvd-blu-178063


I was thinking along those lines as well. Some places probably report DVD and Blu Ray sales separately and some together. I know that Nielsen reports them normally as just "DVD sales". I trust Nielsen's rankings but I wish there would be a bit more classification to it.

http://www.nielsen.com/us/en/insights/top10s/movies.html

PostPosted: Wed May 04, 2011 2:07 pm
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Kilroy

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 		The quoted website only posts DVD sales numbers, Tron Legacy was one of the few releases where the bluray version sold significantly higher than the DVD. According to the box office junkie website the bluray sold 940,000 in the first week.

From what I have heard is that the combined dvd/blu ray sales are currently around the 3,000,000 mark.

What has held back Tron IMO is the lack of the tween market which is representative of the high percentage of blu ray sales (the blu ray market is predominantly adult males) DVD sales are high for movies which have a high children appeal kids and this is the market where I think Tron Legacy missed out, hopefully the tron xd series will increase the younger market which will hopefully translate into a bigger market for tron 3.

I'm really hoping that Disney push ahead with Tron 3.

PostPosted: Sat May 07, 2011 9:46 am
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renderinfo
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Blu ray sales are better... Good Enough?
As of 05/1/11, Tron Legacy Blu Ray sales is 3rd

http://www.the-numbers.com/weekly-bluray-sales-chart

and after 4 weeks, it's made a healthy 32mil in Blu Ray alone and another 19mil in "ordinary" dvd sales. So it's definitely more popular on Blu Ray (duh, I'm Captain Obvious)

Is this enough to make Disney greenlight Tron 3? I think not. I was living in a dream, because I really expected Tron Legacy to be popular enough to make Tron 3 a no-brainer. Instead, we fans are stuck waiting to see if enough stars align (like the Tron XD cartoon, and continued dvd/br sales) for Disney to say YES!

Fast Five will VERY SOON overtake Tron 3 in box office, both domestically and global. I guess that could be expected since FF was a "summer release", but I thought Tron was released in Dec to "maximize revenue", ya know, sort of like Avatar and Titanic, which didn't do to bad with December releases...

Does anybody have any insight into Disney's plans with the Tron franchise after the cartoon?

PostPosted: Tue May 17, 2011 4:41 pm
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SoCalSteve
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 		joe is working on oblivion and tron 3 will be ? Numbers down the road. I think it more important that we keep our presence known more than anything if we want a Tr3n. Although I'm sure we'll have a good idea of where the FLO stands after SDCC
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PostPosted: Tue May 17, 2011 5:15 pm
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IllusionOfLife
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Blu ray sales are better... Good Enough?
It's also important to note that, while TRON: Legacy may not have been the Pirates of the Caribbean scale hit that Disney hoped it might be it also performed better than any other films in December, in a time when box office sales were down over 40% from the previous year. Not only that, but it grossed more than J.J. Abrams' Star Trek which is almost guaranteed a sequel, and, speaking of Abrams, gave Kosinski the honor of surpassing him as the highest grossing first time live action director by over $10 Million.

Add in Blu-Ray/DVD sales, merchandising, ElecTRONica at Disney California Adventure (which was popular enough, mind you, that it was extended to almost a full year), and the upcoming TRON: Uprising and Disney has a fairly solid franchise. Again, it's not the huge surprise hit that Pirates of the Caribbean was, but it's still respectable.

As socalsteve said, Kosinski has Oblivion/Horizons to do with Universal and then possibly The Black Hole remake before TRON 3 is even in the cards. Let's not forget that Sean Bailey is the President of Production at Disney and has a lot of personal investment in the TRON franchise, and that's not a small issue. Obviously it's not a done deal, but I think that there's a good chance of seeing one more TRON movie in several years' time, just don't expect it to have the same level of marketing that TRON: Legacy had.

PostPosted: Wed May 18, 2011 6:45 pm
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