unforum

[Adm_BlackCat]

Snooping around the .swf file I found this "package fortytwo".

Could be nothing because I'm still new at this decompiling flash files, but I think it points to 42E.

Also, Wrigley and 5Gum could be a sponsor partner for TDKR viral. I know all that swag can't be cheap, and though it takes away from the mystique of an ARG, it may be necessary to help with cost for WB and 42E.
But then again, it could just be a viral for 5Gum put on by 42E and have absolutely nothing to do with TDKR.

[stinji]

the dkn viral has already started, sorta

and no, the badges were not used at SDCC. I had mine and they wrote down my id number, but i didnt need it to get the swag, or get in to the End of Line club (which was epic i might add)

[Aesculapius]

[ohwellmaybenot]

I stumbled across this thread when searching for more information. I came by the testsubjectsneeded.com because there was a full page dedicated to nothing but a qr code in my Seattle Weekly magazine. I scanned the code and was taken to the site.
When reading scepticism that this might be for gum, I was a little disappointed, but I guess we just wait and see?!

[QAlchemist]

I've tossed my hat into this ring too. Why not?

[Aesculapius]

[Lysithea]

[Adm_BlackCat]

42 Entertainment CONFIRMED!

[thebruce]

Yep, the QR code leads to http://testsubjectsneeded.com/unknown (which redirects to the home page)

[CarnageBlack]

Things have just gotten more interesting.

[Aesculapius]

So still the only place linking the viral to gum is adspace in DC.

Eeeeeeeeeeenteresting.

[desertilluminati]

I went through the mobile site, and answered the questions (it was a slightly different format from the flash version on the main site.)




at the end, a video clip was downloaded to my phone. transferred from phone to computer and slapped on youtube.



"human preservation project"

[thebruce]

Yep, that's the video in full that you see portions of during the full/non-mobile web questionnaire. Nothing new, but nice that it's downloadable

ETA:
Mobile site: http://testsubjectsneeded.com/m/
Video: http://testsubjectsneeded.com/media/MOBILE480.mp4

It should also be noted that the React2 5 Gum commercials portray 'test subjects' being exposed to some experiment, the tagline being that everyone experiences it differently (they each see different shapes in the crazy swirling bubble clouds )

And this image from the mobile site makes me wonder if there will be indeed be some story-type content to this... who is this man? stock photo? Or is it really just a random photo for the context of the emotional response questions? hm.

[Aesculapius]

http://answers.yahoo.com/question/index?qid=20110510183358AAO6Ab8

Hmm, yeah so now with that and the above info, the gum thing is starting to seem like the definite topic. Awesome of them to launch this when they did... Oh well. Free gum?

[ohwellmaybenot]

On the actual paper ad that was in the Seattle Weekly paper, there is absolutely nothing else printed. No mention of 42 Entertainment, OR gum.

But, as posted above, the online ad from the Seattle Weekly did give confirmation of 42E!

But, I am still intrigued, and ready for more information! Looking forward to the badge and information by mail. I wonder if it will include some gum!?

The link above, going to a question posted does seem to almost confirm that it is all gum related.