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[atdt1991]

[META] Article suggests Halo 4?

[lego606]

Re: Article suggests Halo 4?

[royce211]

I know about TSN possibly being related to halo 4, and I went to ilovebees yesterday to check it out, and saw the timer. I was not there when the game happened, so I assumed it was part of the old game. But now I know I am not insane!

[atdt1991]

[Aesculapius]

This is as much about Halo 4 as it is about The Dark Knight Rises.

Everything about this ARG is thematic of 5 Gum, from Test Subjects (Like in their commercials.) to a 5 theme, to the ads that point to Test Subjects Needed mostly all being for 5 Gum.

People assume ilovebees because of the way they handed out envelopes at E3 this year with the Ice Fly on the back. While I do think they were trying to round up players from ilovebees just as they were trying to round up players from The Dark Knight by running most of their first stream of ads in DC comics the week after The Dark Knight Rises started their "viral."

Now is Halo being part of this possible? Well, anything is possible, but don't assume as much, because nothing directly links the two at this point. It has even been stated on Halo's forums they had nothing to do with it.

Yep, this is for 5Gum. Is it possible there is something else involved. Yes, but as of now there is no evidence for that. Also, wrigley is no stranger to viral marketing.



Anyway, I wouldn't shy away just cause no Halo or Batman are involved. This is already looking to be a ton of fun if anything else like what happened at Bonaroo happens.

[atdt1991]

I have to say I think you're right, Aesculapius. Now I want to dig into this article - who wrote it, and why did they link it to Halo? Or are they not the beginning of this?

[Ogawa]

Halo probably just seemed like the most obvious choice. I believe TDK's viral had already begun by the time TSN/MIF was really out there.

Sadly, I doubt there will be anything too extensive for Halo 4, as it's a new developer who should be more focused on making an awesome final installment instead of advertising it before they've even begun.

As a side note, that 5 Gum advertising short was really cool. I had no idea about the stuff going on in South Africa with the building projections. They sure know how to advertise, but...well, the gum isn't all that great. =_=

[Adm_BlackCat]

It was stated on a Bungie forum that they have nothing to do with this. Which does nothing to prove/disprove this is Halo 4 related because Bungie is no longer involved with the Halo universe.
I still think 5Gum is just a sponsor partner in this and it'll be related to something other than simply gum. Wait and see as always.

[Aesculapius]

[Adm_BlackCat]

Can we please stop talking about Bungie in regards to Halo 4 speculation. They are not involved in its development and are not qualified to comment on any possible connection to TSN or MIF.

[Aesculapius]

[Adm_BlackCat]

"Probably" is basically speculation to support further speculation.
Fact of the matter is, Microsoft owns 100% of the character and universe now, Bungie knows nothing of Halo 4 unless that is proven otherwise.
I believe in facts, and those are it.

[SolarMarr]

Well, either way, I'd have to agree that the only thing connecting Halo to this ARG is speculation and that article, which in itself has some weasel words. It says "rumors circulated around that they were giving out motorized ice flies" at a Microsoft conference, which is telling. The description doesn't sound at all like the LED helicopters, and these rumors aren't sourced to anyone or anything- it sounds like the writer is confusing the E3 black envelopes and Bonnaroo helicopters, and hasn't really done much research on either of those specifically.

TL;DR- Sounds like a writer had an article due, heard a story from a buddy, and didn't do as much research as they could have.

It would be awesome if it turned out to be Halo, but I'm afraid 42e and the relation of Icefly to bees are the only connections at this point in time.

[Aesculapius]

[Adm_BlackCat]

It was just a logical request not to mention Bungie in regards to Halo 4. *shrugs*