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celina63

[quote="catherwood"]

**Posted:** Tue Aug 07, 2007 11:59 pm

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Ruuku · Unfettered Joined: 15 Jun 2006 Posts: 373

[quote="celina63"]

**Posted:** Wed Aug 08, 2007 9:47 am

faeryqueen21

Short article for game developers on how to attract women to games. They use ARGs as a good example:

http://www.gamasutra.com/features/20051129/phillips_01.shtml

**Posted:** Wed Dec 12, 2007 3:40 pm

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catherwood-offline · Guest

**Posted:** Wed Dec 12, 2007 6:42 pm

xnbomb

This was already posted by thebruce in the Year Zero sub-forum, but it should be of general interest to people who want to read about ARGs:

Secret Web Sites, Coded Messages: The New World of Immersive Games

**Posted:** Thu Dec 20, 2007 9:08 pm

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Rekidk

It's just two paragraphs, but it's TIME Magazine! You don't get much more mainstream than that. Smile

http://www.time.com/time/magazine/article/0,9171,1686815,00.html?iid=chix-sphere

About two-thirds of the way down, you'll see 'Movie Ads Go 2.0.' Check out 'Monster Marketing' for 1-18 and 'Smirk's Up' for Dark Knight.

Although they don't mention ARGs specifically, they present the campaigns in a pretty positive light. And it's TIME Magazine!

(Pg. 109, December 3, 2007 issue in the print edition.)

Edit: Whoops! Just found this buried in one of the Dark Knight threads. Sorry for double-posting the info.

**Posted:** Mon Dec 24, 2007 3:43 pm

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Tresbien · Unfictologist Joined: 09 Jun 2006 Posts: 1436

Trolls

**Posted:** Mon Aug 04, 2008 10:57 am

Will 2.0

Re: Trolls

**Posted:** Mon Aug 04, 2008 11:12 am

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notgordian

iPhone Boosts Alternate Reality Gaming

I wish the article talked more about the upcoming panel in Edinburgh with Dan Hon, Alex Fleetwood, David Varela, and Yomi Ayeni. Still, seems a decent enough write-up.

**Posted:** Fri Aug 08, 2008 9:13 pm

Lore · Boot Joined: 14 May 2008 Posts: 40 Location: Hawaii

Viral marketing - Toyota, ur doin' it wrong.

**Posted:** Sun Oct 18, 2009 5:25 pm

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forgo7 · Greenhorn Joined: 08 Jan 2010 Posts: 9

Wow, no one's seen anything in 3 months?

EA Games are really jumping on the bandwagon: http://kotaku.com/5409583/yes-mass-we-pray-was-more-dantes-inferno-schtick

If you haven't seen the trailer for Mass: We Pray yet you really should Wink

**Posted:** Fri Jan 08, 2010 11:54 am

rose · ...and then Magic happens Joined: 26 Nov 2003 Posts: 4117

Jane mcG

**Posted:** Wed Apr 07, 2010 2:21 pm

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thebruce

Hmm, well maybe they haven't updated to April yet. I managed to get to this page via the "More / In the magazine" link in the footer of readersdigest.com...

Maybe it'll show up when they finally get to April?

**Posted:** Wed Apr 07, 2010 2:39 pm

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krystyn

Ba-BAM!

http://www.rd.com/your-america-inspiring-people-and-stories/25-ideas-inventions-and-gadgets-that-will-improve-your-life-/article177213-8.html

**Posted:** Wed Apr 28, 2010 10:08 am

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