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 Forum index » Meta » General META Discussion
Disturbing developments
Moderators: imbri, ndemeter
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j5
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Disturbing developments

Saw this in the news post for Friday's Penny-Arcade comic. reproduced here in its entirety.

Tycho wrote:

We received the following from a young man who we will call "Mr. Smith."

(CW)TB

Hey guys,

I interviewed for a guerilla marketing business in San Francisco that targeted web forums.

I was told that if I accepted the job, I was to have at LEAST 50 identities on as many forums as I could muster (they wanted 100 eventually), with a goal of 5 posts an hour. The posts had to be well thought out, and the idea was that I was to establish multiple identities with a history on the forums, so that when the timing was right a well written but subtly placed marketing post could be finessed in. And regular visitors would recognize the post as coming from a long time poster.

They had 12 people working there full time, and were hiring 10 more. You do the math. No wait, I'll do it for you: that's 880 posts a day (if minimum was met). However he said the better ones could do around 8 or 10 an hour. And they had different "verticals" so there was the sports guy, and the games guy, the hentai, excuse me I mean anime guy, etc.

But the most critical point was this: develop and integrate the identity. No random "HEY EB GAMES IS AWESOME BUY THIS" stuff.

Kinda spooky.

Didn't take the job. It was a fucking mill.


I was wondering when something like this was going to happen.
Good thing UF has a policy against multiple nicks.

PostPosted: Mon Jan 30, 2006 1:55 pm
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CreativeEmbassy
Veteran

Joined: 12 Jan 2005
Posts: 145
Location: State College, Pa, USA

Funny thing is, I was suprised when I read this. But I'm starting to think I shouldn't have been. Advertisers are getting sneakier all the time, and with word-of-mouth adverts being the best, it only would have been a matter of time before we saw them on wessage boards.

My only hope is that this doesn't turn into another witch-hunt, or we degrade back into McCarthyism. I don't see us happening on our boards with the multiple nick finder, but who knows? Maybe an advertiser will register only one nick on this forum. What solution would you guys propose then?
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PostPosted: Mon Jan 30, 2006 2:02 pm
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ScarpeGrosse
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Ban them all with Microban, the antibacterial protection that stops bugs from spreading before they really start bugging you!

See the product now at microban.com and incorporate it into your everyday posting routine!



... oh damn. I used the wrong nickname...
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PostPosted: Mon Jan 30, 2006 2:10 pm
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Delusional
Entrenched


Joined: 16 May 2005
Posts: 839

This thread reminded me of THIS artical.
Just thought I would share.

But seriously I'm personally not worried about it. Let them throw away there money.

PostPosted: Mon Jan 30, 2006 2:49 pm
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addlepated
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Joined: 17 Aug 2003
Posts: 1885
Location: Austin, Texas

I seem to remember a similar type of shilling on ARGN for The Ring.
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PostPosted: Mon Jan 30, 2006 3:25 pm
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Dorkmaster not logged in
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Two things:

First of all, we've always been corporate whores to an extent... We don't care if you're shilling your wares, if it's in the form of ARG. (And good ARG, please!?) So, that's one thing. It's not like we're a social forum only that would be completely OMGWTFBBQ!!11!! interrupted should we get a corporate message...

Two, as long as we apply the same critical thinking skills we do to any hyped project, we'll be fine, just fine...

I mean, we can spot a bad ARG at 50 paces around here. We'll catch anything stupid early enough to lock the threads, and monitor the poster, ya know?

I really have no problems with this, and don't think we'll see real issues here.

PostPosted: Mon Jan 30, 2006 4:27 pm
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Phaedra
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Joined: 21 Sep 2004
Posts: 4033
Location: Here, obviously

Initially, upon reading the initial post, I found the idea very offensive.

After thinking about it, though, my response ended up being "So what?"

I mean, their end-goal is to be able to bring up their product (presumably, if they're here, a viral marketing campaign or ARG) without seeming like they registered for the purpose. Presumably they'd only be able to have one account, since someone would be likely to spot dupe accounts.

So ignoring their intent for a moment and just focusing on the result, this is what we get:

A new member who focuses on writing well-thought out posts, and eventually, having established themselves, produces a "well-written but subtly placed marketing post. Regular visitors would recognize the post as coming from a long time poster."

So maybe it's a "subtly placed marketing post" for a bad ARG. So what? Regular members around here point out ARGs that don't turn out to be good all the time. That's one of the things this forum is for, yes? ARGN writes articles that point out ARGs all the time without necessarily approving of them.

The fact that I pointed out Pherotones, for example, should not be taken as a statement of endorsement. I just felt that Unfiction should be on top of anything going on in the ARG world, whether most people here decide to play it or not.

So, worst case scenario is that someone who's been posting around here for a bit and built up a reasonably respected reputation shills an ARG or marketing campaign or two. If the shilling becomes too blatant and annoying, I'm sure the mods/admins will take care of it.

I think we'll survive.
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PostPosted: Mon Jan 30, 2006 5:14 pm
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FLmutant
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Joined: 29 Oct 2004
Posts: 244
Location: Orlando, FL

Dorkmaster not logged in wrote:
Two things:

First of all, we've always been corporate whores to an extent... We don't care if you're shilling your wares, if it's in the form of ARG. (And good ARG, please!?)

I mean, we can spot a bad ARG at 50 paces around here. We'll catch anything stupid early enough to lock the threads, and monitor the poster, ya know?


Yeah, but it wouldn't make it any more fun if it happened in your community. Parallel example -- on one of the blog communities I publish, we got assaulted this morning with automated comment spamming. And I'm not talking about a few, I'm talking about 435,000 comment spams in 12 hours. All of them for a poker site. *sigh*

There have been companies around for a few years that would do that kind of "stealth marketing" but I think most people in the marketing world are a bit wary of that, as it can (rightly so) blow up in your face, especially if you produce "testimonials for hire" -- there's even some grumbling about potential legislation in that arena in the US.

PostPosted: Mon Jan 30, 2006 5:16 pm
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Mikeyj
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Joined: 18 Oct 2004
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Location: London

Phaedra wrote:

So maybe it's a "subtly placed marketing post" for a bad ARG. So what? Regular members around here point out ARGs that don't turn out to be good all the time. That's one of the things this forum is for, yes? ARGN writes articles that point out ARGs all the time without necessarily approving of them.


And it's no worse than the endless adverts for people floggin their perplexcity cards on ebay Rolling Eyes
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PostPosted: Mon Jan 30, 2006 5:29 pm
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addlepated
Unfictologist


Joined: 17 Aug 2003
Posts: 1885
Location: Austin, Texas

This also brings to mind the recent ruckuses (ruckii?) regarding people altering Wikipedia entries for their own nefarious purposes. I think in the long run, it can degrade the quality of posts and decrease the signal to noise ratio (as in, how many posts is it going to spawn saying, "I wonder if that was a shill?").

I don't think it's a black or white issue, by any means.
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PostPosted: Mon Jan 30, 2006 5:49 pm
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Phaedra
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Joined: 21 Sep 2004
Posts: 4033
Location: Here, obviously

FLmutant wrote:
Yeah, but it wouldn't make it any more fun if it happened in your community. Parallel example -- on one of the blog communities I publish, we got assaulted this morning with automated comment spamming. And I'm not talking about a few, I'm talking about 435,000 comment spams in 12 hours. All of them for a poker site. *sigh*


Yikes! Hopefully it won't get that bad here, although the casino spammers do already seem to have a special place in their hearts for unfiction.

However, what j5 was describing -- while it was more dishonest -- was, I think, a different problem. What the letter seemed to be describing was someone creating and building an identity in order to eventually shill a product. While that's more morally icky, I think, than straight spam, going to the trouble of building an identity does limit the number of shill posts someone could make to within a range that I think the UF mods and admins could handle.

Hopefully. Shocked

Although...

Addlepated wrote:
This also brings to mind the recent ruckuses (ruckii?) regarding people altering Wikipedia entries for their own nefarious purposes. I think in the long run, it can degrade the quality of posts and decrease the signal to noise ratio (as in, how many posts is it going to spawn saying, "I wonder if that was a shill?").

I don't think it's a black or white issue, by any means.


...degrading the general quality of posts and making everyone's intentions suspect is a significant problem. But I have faith that if it happens, we'll find a way to deal with it. Most of the people around here are smart enough to be able to separate the wheat from the chaff, so to speak.

I actually have no clue what the plural of "ruckus" is. For some reason that's bothering me now.
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PostPosted: Mon Jan 30, 2006 6:01 pm
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j5
Guest


My main concern is less for these forums (as the policing here is pretty tight) and more for other "enthusiast" forums where blatant vendor posts are banned. Say you're on AVS forums, for example, and someone who's opinion you've grown to respect offers buying advice for Onkyo, or HK, or B&K or something. As long as the suggestion is not too incongruous, (e.g. Bose is great! Razz) that person is believed and product moved. To me, that's insidious.

Actually, now that I think about it, there are people on forum sites who shill for free. They're called fanboys.

PostPosted: Mon Jan 30, 2006 6:04 pm
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enaxor
I Have No Life

Joined: 25 Feb 2003
Posts: 2395

Hmm, she seems to have carried out the job description beautifully. Wink Razz



/me Worshippy to anyone who has that many posts.
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PostPosted: Mon Jan 30, 2006 6:40 pm
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rowan
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Joined: 12 Apr 2004
Posts: 1966

enaxor wrote:
Hmm, she seems to have carried out the job description beautifully. Wink Razz
So you mean all this time Phae has been racking up her post count just so she could get us to play Pherotones? It explains so much now Very Happy
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PostPosted: Mon Jan 30, 2006 6:49 pm
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Phaedra
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Joined: 21 Sep 2004
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Location: Here, obviously

Jetpack

AHHHHH!!!! I disapprove of Pherotones!!!!
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PostPosted: Mon Jan 30, 2006 7:04 pm
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