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 Forum index » Archive » Archive: Cloverfield (1-18-08) » Cloverfield: General / Updates
Bold Futura address and Trademarks with Slusho
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lordnaff
Boot


Joined: 01 Oct 2007
Posts: 16
Location: UK

 		Bold Futura address and Trademarks with Slusho
Just had another look at the Slusho website and noticed it's got a trademark stamp. Intrigued, I had a look at the American trademarks page and found that Slusho - You can't drink just six has been filed for trademark by a real company called Bold Futura, LLC. Here's how to find the info:

http://www.uspto.gov/
Trademarks -> Search TM database -> New user form
Search for "Slusho" or "You can't drink just six"

The registrant is:
Bold Futura, LLC
1223 Wilshire Boulevard #1422
Santa Monica, CA 90403

Unfortunately that all the information that I can glean from this tangent. At least it adds to the pot of current slurry of information finally appearing!

PostPosted: Tue Oct 02, 2007 6:25 am
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iconsumer
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Joined: 29 Sep 2007
Posts: 164

 		Awesome work!

PostPosted: Tue Oct 02, 2007 6:31 am
Last edited by iconsumer on Tue Oct 02, 2007 7:04 am; edited 2 times in total
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iconsumer
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Joined: 29 Sep 2007
Posts: 164

 		Holy shit.. check this out :

http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77229626 wrote:
Design Search Code(s):
01.15.25 - Coal; Dust; Light rays; Liquids, spilling; Pouring liquids; Sand; Spilling liquids


... eh eh.. remember my deep sea ingredient spill mutated sea life theory? Eh Eh?

PostPosted: Tue Oct 02, 2007 6:32 am
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keeno_82uk
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Joined: 29 Sep 2007
Posts: 375
Location: UK

 		what does it mean? that slusho is not under the main company but under bold futura instead? where do you go from there? its useless, unless someone goes down to the address shown for bold futura to check it out. any volunteers?

PostPosted: Tue Oct 02, 2007 6:37 am
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iconsumer
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Joined: 29 Sep 2007
Posts: 164

 		I'd also like to point out that they (JJ and crew) obviously had to trademark Slusho since they are selling real merchandise (the slusho schwag), so Bold Futura might just be a front for their ARG related merchandise, related to Tagruato and such for when they file such things (rather than ruin the illusion by having it directly associated with their OOG real world movie biz).

Did a lot of searching and couldn't find anything related to Paraffun, Tagruato, or the other IG companies.... so once again backing the idea they wanted to be able to trademark their Slusho schwag without breaking set as-it-were. Smile

- - -

Still find it interesting the reference to light rays, dust, spilling liquid, sand, and coal. Twisted Evil

PostPosted: Tue Oct 02, 2007 6:41 am
Last edited by iconsumer on Tue Oct 02, 2007 7:07 am; edited 1 time in total
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lordnaff
Boot


Joined: 01 Oct 2007
Posts: 16
Location: UK

 		I know there are people all over the world involved with this ARG. Is anyone living near the area of the address for Bold Futura? I can only see the street from Google Maps since I'm in the UK Sad

It would be interesting to see what is actually at that address.

PostPosted: Tue Oct 02, 2007 7:05 am
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iconsumer
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Joined: 29 Sep 2007
Posts: 164
lordnaff wrote:
I know there are people all over the world involved with this ARG. Is anyone living near the area of the address for Bold Futura? I can only see the street from Google Maps since I'm in the UK Sad

It would be interesting to see what is actually at that address.


It's just down the street from the lawyer's office who filed the trade mark.

Once again... probably just a front to keep things as IG as possible.

http://tinyurl.com/2nvvhp

PostPosted: Tue Oct 02, 2007 7:11 am
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iconsumer
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Joined: 29 Sep 2007
Posts: 164

 		Sure enough... UPS store. Smile

http://tinyurl.com/3x2s7p

PostPosted: Tue Oct 02, 2007 7:13 am
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iconsumer
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Joined: 29 Sep 2007
Posts: 164

 		Once again... I really think what's important here is the search keywords they chose to use...

http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77229626 wrote:
Design Search Code(s):
01.15.25 - Coal; Dust; Light rays; Liquids, spilling; Pouring liquids; Sand; Spilling liquids


PostPosted: Tue Oct 02, 2007 7:14 am
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Dr. Awkward
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Joined: 28 Sep 2007
Posts: 374
Location: Marunouchi - Tokyo, Japan

 		Maybe they will release a Slusho! brand drink before this is all through... Very Happy
Quote:
Word Mark YOU CAN'T DRINK JUST SIX.
Goods and Services IC 032. US 045 046 048. G & S: non-alcoholic beverages, soft drinks, flavored soft drinks, blended ice drinks
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77229621
Filing Date July 13, 2007
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Bold Futura, LLC LTD LIAB CO CALIFORNIA 1223 Wilshire Boulevard #1422 Santa Monica CALIFORNIA 90403
Attorney of Record Lori N. Boatright
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Along w/ some "Beer steins or mugs; Cups, beer mugs; Mugs, beer; Tankards"... Wink
Quote:
Word Mark SLUSHO! YOU CAN'T DRINK JUST SIX.
Goods and Services IC 032. US 045 046 048. G & S: non-alcoholic beverages, soft drinks, flavored soft drinks, blended ice drinks Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 01.15.25 - Coal; Dust; Light rays; Liquids, spilling; Pouring liquids; Sand; Spilling liquids
08.09.25 - Other frozen confections and ice
11.03.02 - Beer steins or mugs; Cups, beer mugs; Mugs, beer; Tankards
Serial Number 77229626
Filing Date July 13, 2007
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Bold Futura, LLC LTD LIAB CO CALIFORNIA 1223 Wilshire Boulevard #1422 Santa Monica CALIFORNIA 90403
Attorney of Record Lori N. Boatright
Description of Mark The applicant claims color as a feature of the mark, namely, blue, red, white, grey, green. The mark consists of the words SLUSHO! in blue, the words You Can't Drink Just Six. in grey, a red and white striped cup with blue drink and a green starburst background.
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE


Either they will @ some point or they just parked the option so nobody can steal they're thunder...

A lil' expounding on the design code reveals...
01.15.25 wrote:
Other natural phenomena and observable events

Including: Light rays, sand, dust, lumps of coal, spilling or pouring liquids or water such as puddles.

Specific Guideline: This section is exclusive. If a design is assigned code 01.15.25, it should not have any other code in 01.15 assigned to the same phenomena


PostPosted: Tue Oct 02, 2007 7:23 am
Last edited by Dr. Awkward on Tue Oct 02, 2007 8:06 am; edited 1 time in total
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keeno_82uk
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Joined: 29 Sep 2007
Posts: 375
Location: UK

 		At the same address to Bold Futura address and apparently UPS there is a catering company that deals with japanese/chineese food. Stefan's Catering

Some of the stuff in the pictures looks like the food the party goers were eating at the party in the trailer. I could be wrong. Maybe theres a link. I doubt it lol

PostPosted: Tue Oct 02, 2007 8:04 am
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iconsumer
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Joined: 29 Sep 2007
Posts: 164

 		Bold Futura corporation registration :
http://kepler.ss.ca.gov/corpdata/ShowLpllcAllList?QueryLpllcNumber=200719210118

There address is shown as :
1925 CENTURY PK E. 22ND FLR.
LOS ANGELES, CA 90067

which just so happens to be the address of Bad Robot Wink :
http://kepler.ss.ca.gov/corpdata/ShowLpllcAllList?QueryLpllcNumber=200707610103'

- - -

Seriously. The address of Bold Futura is just a f(r)ont. Smile

It's the key words that are important if there are any clues to be found from this!

PostPosted: Tue Oct 02, 2007 8:21 am
Last edited by iconsumer on Tue Oct 02, 2007 8:34 am; edited 1 time in total
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brettoniasam
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Joined: 13 Sep 2007
Posts: 340

 		Cool!

So it sounds like REAL Slushos will be released as a promo with or before the movie...along with maybe some collectible mugs...

It's like "the Apollo Bar" all over again!

PostPosted: Tue Oct 02, 2007 8:33 am
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CloverfieldClues.com
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Joined: 03 Aug 2007
Posts: 757

 		The Trademark Stuff has been discussed before here:

http://forums.unfiction.com/forums/viewtopic.php?t=20426

The lawyer that registered the trademark - Lori Boatwright - also registered a trademark for "Overnight", which some people specualted might be the title of the film.

PostPosted: Tue Oct 02, 2007 9:26 am
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CloverfieldClues.com
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Joined: 03 Aug 2007
Posts: 757
iconsumer wrote:
Once again... I really think what's important here is the search keywords they chose to use...

http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77229626 wrote:
Design Search Code(s):
01.15.25 - Coal; Dust; Light rays; Liquids, spilling; Pouring liquids; Sand; Spilling liquids




01.15.25 is a legal category of design elements. Those are the standard keywords for that design code for the Slusho t-shirt logo.

Check out this page for 01.15.25: http://commons.wikimedia.org/wiki/Category:Image_class_01.15.25

Quote:
Note for 01.15.25 — This class includes light rays, sound waves, sand, dust, lumps of coal, spilling or pouring liquids or water such as puddles.


Same thing with "11.03.02 - Beer steins or mugs; Cups, beer mugs; Mugs, beer; Tankards". This is the legal category for the Slusho cup design. There are not going to be beer mugs, etc...

PostPosted: Tue Oct 02, 2007 9:41 am
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