unforum

Euchre · uF Game Warden Joined: 29 Aug 2007 Posts: 3342

Does nobody else notice the title of this thread is "Cloverfield Marketing Style Guide" and that this illustration bears absolutely no resemblance to any of the marketing we've seen officiall thus far?
If this is a 'style guide', the folks behind Cloverfield marketing have no idea what style is and how to follow a guide.

As someone mentioned earlier, this reminds me of an album cover I've seen.
That "Save Yourself" thing has no basis in the movie that we've seen so far, and strikes me as the thing to use to find where this image really originates.

**Posted:** Sat Dec 22, 2007 12:59 am

_________________
Any sufficiently plausible fiction is indistinguishable from reality.
Any sufficiently twisted reality is indistinguishable from fiction.
Welcome to the new world of entertainment.
�Euchre 2007

JimiJons · Decorated Joined: 16 Dec 2007 Posts: 235

**Posted:** Sat Dec 22, 2007 1:00 am

_________________
The recipient should not at any time look in the sky, see a lion, and exclaim that it is huge.
Pseunmoisuf translates into "Sumo Penis"

JimiJons · Decorated Joined: 16 Dec 2007 Posts: 235

**Posted:** Sat Dec 22, 2007 1:02 am

_________________
The recipient should not at any time look in the sky, see a lion, and exclaim that it is huge.
Pseunmoisuf translates into "Sumo Penis"

Some Thing

The thing that bothers me the most is that this pic/poster/ad seems to contradict itself.

You know the marketing guys and JJ don't want to give away the monster before the movie is released.
Yet...the release date is listed here, like there would be in an advertisement.

Doesn't make sense.

**Posted:** Sat Dec 22, 2007 1:04 am

Transparent Blue · It's '1-18-08' in cipher.

**Posted:** Sat Dec 22, 2007 1:07 am

bloopbloop · Unfettered Joined: 15 Sep 2007 Posts: 329

**Posted:** Sat Dec 22, 2007 1:10 am

chucklehead · Boot Joined: 04 Dec 2007 Posts: 39

**Posted:** Sat Dec 22, 2007 1:11 am

_________________
73 de ke5qzm

Ryuzaki · Veteran Joined: 19 Nov 2007 Posts: 104

Ah okay....thanks for that Blue.

**Posted:** Sat Dec 22, 2007 1:14 am

KLind

**Posted:** Sat Dec 22, 2007 1:18 am

1-18-08 SLUSHOMAKESUHAPPY · Account Disabled Joined: 01 Dec 2007 Posts: 274

**Posted:** Sat Dec 22, 2007 1:22 am

CloverfieldClues.com · Entrenched Joined: 03 Aug 2007 Posts: 757

**Posted:** Sat Dec 22, 2007 1:24 am

Awhite2490 · Decorated Joined: 08 Jul 2007 Posts: 160

I see what Euchre is saying, but...

I have a feeling this particular image (if real) would be intended for one of those full front page Myspace theme things. Not all advertising has to follow the same theme, generally ads are adapted and stylized for their medium. This falls right into the Myspace style. And it's designated as DesignClvrf-monster1, implying there are more than one designs included in this guide.

And the marketing we've seen thus far has been more along the line of ARG (for example, Tagruato, Slusho, TIDOwave, none of those would be following this guide) and less along the lines of mainstream marketing like this guide appears to be pointed towards.

That's not to say I think this is real...I'm just saying, it is certainly possible.

**Posted:** Sat Dec 22, 2007 1:25 am

Some Thing

The funny thing is, athough it's not Godzilla, it sure looks like something Big-G would've fought in those cheesy 90's Toho films.

EDIT: Now that I'm looking more closely at it, it looks more like something Zilla would fight on the cartoon offshoots of G98.

**Posted:** Sat Dec 22, 2007 1:27 am

Awhite2490 · Decorated Joined: 08 Jul 2007 Posts: 160

To see what I mean as far as the text, look at the OP, then check the poster in this link:
http://img.photobucket.com/albums/v246/Godkin/Cloverfieldposter.jpg?t=1196647484

The OP text has straighter edges (look at the top right edge of the F, the real poster it angles inwards, on the OP it's straight). Also, the official text effects are more complicated than the ones in the OP.

Pretty damning, I'd say.

**Posted:** Sat Dec 22, 2007 1:35 am