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 Forum index » Archive » Archive: Cloverfield (1-18-08) » Cloverfield: General / Updates
"We've been raised to believe viral marketing is cannon."
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Mr. Mania
Boot

Joined: 25 Dec 2007
Posts: 41

"We've been raised to believe viral marketing is cannon."

Drew Goddard was interviewed for about an hour about everything Cloverfield. I mean, he approaches everything - including viral marketing, the titles, the story, the bloodier version, the original ending, his writing style, why he doesn't like the viral marketing, how Tagruato has nothing to do with the film we see, and the satelitte that fell from the sky.

http://cdn1.libsyn.com/creativescreenwritingmag/CloverfieldQandA.mp3

Wonderful interview.

PostPosted: Sat Mar 08, 2008 4:53 am
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Animaniac
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Joined: 03 Oct 2007
Posts: 389

Re: "We've been raised to believe viral marketing is cannon."

Mr. Mania wrote:
"We've been raised to believe viral marketing is cannon."


Did you mean...

can·non [kan-uhn] plural -nons, (especially collectively) -non, verb –noun
1. a mounted gun for firing heavy projectiles; a gun, howitzer, or mortar.
2. British Machinery. quill (def. 10).
3. Armor. a cylindrical or semicylindrical piece of plate armor for the upper arm or forearm; a vambrace or rerebrace.
4. Also called cannon bit, canon bit. a round bit for a horse.
5. the part of a bit that is in the horse's mouth.
6. (on a bell) the metal loop by which a bell is hung.
7. Zoology. a. cannon bone.
b. the part of the leg in which the cannon bone is situated.
8. British. a carom in billiards.
9. Underworld Slang. a pickpocket.
–verb (used without object) 10. to discharge cannon.
11. British. to make a carom in billiards.


Or

can·on [kan-uhn] –noun
1. an ecclesiastical rule or law enacted by a council or other competent authority and, in the Roman Catholic Church, approved by the pope.
2. the body of ecclesiastical law.
3. the body of rules, principles, or standards accepted as axiomatic and universally binding in a field of study or art: the neoclassical canon.
4. a fundamental principle or general rule: the canons of good behavior.
5. a standard; criterion: the canons of taste.
6. the books of the Bible recognized by any Christian church as genuine and inspired.
7. any officially recognized set of sacred books.
8. any comprehensive list of books within a field.
9. the works of an author that have been accepted as authentic: There are 37 plays in the Shakespeare canon. Compare apocrypha (def. 3).
10. a catalog or list, as of the saints acknowledged by the Church.
11. Liturgy. the part of the Mass between the Sanctus and the Communion.
12. Eastern Church. a liturgical sequence sung at matins, usually consisting of nine odes arranged in a fixed pattern.
13. Music. consistent, note-for-note imitation of one melodic line by another, in which the second line starts after the first.
14. Printing. a 48-point type.


As for the interview, still listening...
_________________
It is by Slusho alone I set my zoom in motion.
It is by the katei no mitsu that thoughts acquire happiness,
the tongue acquires flavor. The flavor becomes more than 6.
It is by Slusho alone I set my zoom in motion.


PostPosted: Sat Mar 08, 2008 5:24 am
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Mr. Mania
Boot

Joined: 25 Dec 2007
Posts: 41

It's a quote from Drew in that interview. He doesn't believe the marketing has any bearing over the film at all.

PostPosted: Sat Mar 08, 2008 5:34 am
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xboyonfirex
Entrenched


Joined: 05 Dec 2007
Posts: 1069

where did you find this? what site?

and can someone start up a transcript... my computer picked a perfect time to be slow...

PostPosted: Sat Mar 08, 2008 5:39 am
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knightmareSlusho
Veteran

Joined: 01 Jan 2008
Posts: 78
Location: Hollywood, CA

Mr. Mania wrote:
It's a quote from Drew in that interview. He doesn't believe the marketing has any bearing over the film at all.



Which is ideally true.

I mean... we saw it ourselves, almost nothing from the ARG/ARE was in the actual movie



*edit*
Can we get a transcript or something?

PostPosted: Sat Mar 08, 2008 5:40 am
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xboyonfirex
Entrenched


Joined: 05 Dec 2007
Posts: 1069

LOL... so that whole idea that it was named after the street isn't true then? sweet.

and to add to that:

[youtube]http://youtube.com/watch?v=iQoj7sf3W2I[/youtube]

Also, Clover isn't a baby then? lol...

and what's more- Matt and Drew both wanted it to be an "R" rated movie.

the line that J.J. Hawkins says right before the 'earthquake' was suppose to be "you need to say 'fuck' the world, and hold onto the people you love." buuuut they changed it... figures.

down sides: No one's talked to Drew about a sequel yet...

PostPosted: Sat Mar 08, 2008 6:36 am
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MercenaryMuffin
Decorated


Joined: 04 Jul 2007
Posts: 214
Location: Las Vegas, Nevada

Wait...so the whole "a baby/it's been under the water for thousands and thousands of years" thing is a lie?

WTF, man. B.S.

PostPosted: Sat Mar 08, 2008 10:49 am
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Animaniac
Unfettered


Joined: 03 Oct 2007
Posts: 389

MercenaryMuffin wrote:
Wait...so the whole "a baby/it's been under the water for thousands and thousands of years" thing is a lie?

WTF, man. B.S.


Not exactly.
Drew is of the opinion if it wasn't on screen in the movie, it's not canon.
He didn't write the 'It's a baby" thing into the script.
It's probably how the director (who supplied that quote) was veiwing/directing how the monster acted/reacted. It's the directors point of behavior reference, not neccesarily the actual reality.

Yes thats alot of maybe in that sentence.
Drew was decidedly... vague. Both on that and anything regarding the Arg. While it could be argued he said the whole ARG is non-canon (he didn't) He did say what counts is what is on screen.

And despite people saying nothing of the ARG was in the movie, thats definitely not so.

Direct calls back to the ARG in the film: Was in film (What it calls to)
===========================================
Rob was headed to Japan to be a VP of marketing. (myspace)
The party (first steps to its organizing were in the myspace pages)
Rob visiting Beth overnight a month before the attack. (Myspace)
Tagruato (Logo on tanker)
Jamie passed out on couch (call back to her video blogs)
Object fell from sky a month before attack (Object tracked by tag satellite as it fell - Tagruato)
HUD as comic geek (myspace again)
[technically, the basic personality of most the characters were in the film and call back to thier myspace, except maybe Jaime.. but then, passed out at a party may by right in line personality wise anyway...]


Tentative indirect call backs:
Military showed up quicker than expected in film (Pictures on 1-18-08 and Chuai news videos show they were forwarned of something)
Jamie passed out on couch (effects of DSI via her blogs)
Rob was headed to Japan to be a VP of marketing. (slusho/tagruato)
Object fell from sky a month before attack (Any number of theories of what Tag recovered)


I'm sure I could come up w/ more especially indirect ones.
_________________
It is by Slusho alone I set my zoom in motion.
It is by the katei no mitsu that thoughts acquire happiness,
the tongue acquires flavor. The flavor becomes more than 6.
It is by Slusho alone I set my zoom in motion.


PostPosted: Sat Mar 08, 2008 11:46 am
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Everything's Magic
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Joined: 28 Aug 2007
Posts: 491
Location: Michigan

Thanks for this, man!

I've started listening and I'm really excited.

PostPosted: Sat Mar 08, 2008 1:13 pm
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Monstrous
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Joined: 04 Jan 2008
Posts: 526

That interview is nothing but a 24 minute rant about LOST. There isn't even a mention about Cloverfield.

PostPosted: Sat Mar 08, 2008 1:30 pm
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Everything's Magic
Unfettered


Joined: 28 Aug 2007
Posts: 491
Location: Michigan

Monstrous wrote:
That interview is nothing but a 24 minute rant about LOST. There isn't even a mention about Cloverfield.


The interview is like 55 minutes long, finish the part about Lost or skip it.

PostPosted: Sat Mar 08, 2008 1:33 pm
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Monstrous
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Joined: 04 Jan 2008
Posts: 526

Everything's Magic wrote:
Monstrous wrote:
That interview is nothing but a 24 minute rant about LOST. There isn't even a mention about Cloverfield.


The interview is like 55 minutes long, finish the part about Lost or skip it.

I got a 24 minute rant about lost. I'll try it again.

PostPosted: Sat Mar 08, 2008 1:36 pm
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Everything's Magic
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Joined: 28 Aug 2007
Posts: 491
Location: Michigan

Haha I loved the Cloverfield stuff. I only wish he knew more about the viral marketing.

Oh yeah...

Quote:
Interviewer: "Is there any connection between Lost and Cloverfield?"

Goddard: "Maybe."


He just shat on a lot of us.

PostPosted: Sat Mar 08, 2008 2:31 pm
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gigantis2001
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Joined: 19 Nov 2007
Posts: 282
Location: Columbus, Ohio

I need a transcript! (You can skip anything not related to Cloverfield if'n ya want)

PLEEEEEEEEEEEEEEEEEEAAAAAAASSSSEEE!!!!!!!!!!!!

Please.

Edit: Oh, and thank you!

PostPosted: Sat Mar 08, 2008 3:38 pm
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WillardBateman
Boot


Joined: 13 Dec 2007
Posts: 31

Transcript

I'm sick and I have nothing better to do, so I'll start working on a transcript of the Cloverfield stuff.

PostPosted: Sat Mar 08, 2008 5:14 pm
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